I’ve always wanted to write. I think that’s something you can’t just fall into. In other jobs, it’s easy to fall into roles that you didn’t intend on doing. But I think writing is something you just have to have a passion for. I’m a copywriter, which handily involves quite a bit of writing.
In case you weren’t sure what a copywriter was, the definition is “a person who writes copy for the intention of advertising a particular person, business, idea or subject.” But why would you want to do this? Well, it’s a great way to get your ideas to a wider audience.
For example, think of the guy who worked in advertising when Nike asked for a great slogan (copy) to advertise their brand. I’d like to think it was late in the day and the copywriters were getting nowhere. One of them was probably saying to themselves “C’mon, I just need an idea brain. Give me an idea brain. Just do it already.”
“Hmm, just do it. That’s pretty good.”
And a slogan was born. Short, simple, memorable. Sometimes it’s that easy. Most times, it’s much harder than that. When you are given a brief, you have a vague idea of the direction you want to take your writing. Of course, it’s not all based on your opinion, you have several factors to consider. The thing you are writing about, the intended audience it’s for, specific phrases or keywords that might have to be included.
There’s a lot to consider here is what I’m saying.
I work for a domestic appliance company. This doesn’t mean every piece of writing has to do with appliances. Basically, I will be given a brief and it’s my job to think of a unique and appealing way of getting the information out there.
If it’s about appliances, maybe I want to go down the home design route. I’ll write about colourful decor and how it benefits the home. Maybe a colourful appliance would be nice? That’s all it takes. You don’t have to bombard people with the idea, as long as you give them a reason for it to stick in their minds. I’ll write press releases to various media outlets too, which involves rearranging existing information into a way that’s interesting and informative.
I think a creative mind is definitely something you need as a copywriter. Your job is to get your business or idea noticed through reams and reams of content. You’re writing constantly. And every piece needs to be different from the last piece. The more interesting an idea, the more likely it is to get written, and therefore get noticed. If you are passionate about writing then this should be no problem for you.
Although it may seem tough at first, you’ll start to see that what you have written is making a difference (if done well), and is getting read by people (again, if done well!). You’ll want to do more. You’ll want to keep going and keep writing.
Guest post by Halit Bozdogan is a Copywriter for Appliances Online, the UK’s largest retailer of online white goods. His favourite novels are ‘Fear and Loathing in Las Vegas’, ‘Dune’ and ‘The Princess Bride’. He supports Bolton Wanderers Football Club and loves a nice espresso in the morning.