Choosing the just the right keywords for your site is truly the key to successful SEO. They define your whole Internet marketing campaign – it revolves around keywords. Thus, if you really want to hit the bull’s eye with your SEO efforts, performing a thorough keyword research is where you’d start.
There is a gazillion of keyword tools out there that help you research keywords from various perspectives. But today we’ll talk about free Google tools that allow you to get valuable keyword intelligence without spending a penny. Some of them you probably heard of, while some names might not ring a bell. In any case, the more keyword research methods you use, the better targeted your search terms will be. So, it won’t hurt to add these Google keyword tools to your SEO toolkit. Continue reading
It’s been said that SEO is 90% links, 10% other things, that links attribute 50% of the search algorithm, that link building shares common tenets with improve comedy, and about a gazillion of other linktastic facts and utterances.
No wonder then that search marketers have turned into fanatical link gluttons.
While fresh SEO’s scavenge for quick fix links from anywhere and everywhere, the trade veterans are keener on feeding off of wholesome link building recipes.
So if you are into gourmet style link building, here are 3 untrodden venues where you can get extra savory links. Continue reading
SEOs tend to obsess over #1 spots in organic SERPs, not without a reason. Top ranked sites get to skim the cream of search while the rest sip on watered down clickthroughs.
But what happens (as it often does) if you wake up one day to find yourself ranked # 2, or #5, and is there a difference between the two?
Newbie Internet marketers often look for search engine submission services or software. They are excited by promises of ranking and traffic breakthroughs, which are supposed to be facilitated by submitting a website to hundreds or thousands of search engines.
Before getting into the SE submission trap, bear in mind that:
- No ranking improvement is caused by search engine submission
- No search traffic is brought in
- Actually it’s next to useless
In a highly-competitive web 2.0 age of today, many webmasters redesign their websites several times a year. This lets them stay up-to-date with the hottest web design and usability trends and outrank their competitors (who are also preoccupied with refreshing their websites’ layouts and concepts).
However, web design updates can result in dramatic drops in ranking and search traffic. Surprising enough, even minor changes of the internal structure may reform the way Google treats your website.
So, how to stay on the SEO-safe side when planning a website redesign? Continue reading