What Olympics can teach us about SEO

Olympic Rings

In this article, you’ll learn…

  • what the Olympic games and SEO have in common
  • how to apply the winning Olympic principles to your SEO strategy

Now that London Olympics’ have started, it got me thinking: what SEO and the Olympics have in common?

“The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well,” says the Olympic creed or guiding principle.

SEO seems to be out of line with the Olympic creed right away. Indeed who cares about taking part in struggling for top Google ranks for the sake of struggling pure? SEOs want triumph and conquering top rankings!

And so do the contemporary Olympic athletes, I believe. And there’s quite a number of other features that the athletes and SEOs have in common. Continue reading

White Hats Strategies Will Keep You Employed

White Hat SEO I’ve only been in the SEO game for 8 months, but I’m happy I got in when I did. That wasn’t always the case though. When I started back in November and began reading what SEO was all about I thought to myself, “what a terrible time to get started in this industry”. It seemed like someone had just let all the animals out of their cages at the zoo. Everyone was complaining about Panda and Penguin, how unfair it was that Google had penalized their site and no one’s SEO strategies were working anymore. Continue reading

SEO PowerSuite vs Web CEO. In Search of the Perfect Keyword Tracker

SEO tools save search engine optimizers a great deal of time, and one of the most widely used SEO apps is the keyword tracker. Keyword trackers allow one to check website rankings for many keywords at once.

In pursuit of the best rank checker out there, I’ve tested two popular SEO tools, both having a keyword tracking option: SEO PowerSuite (the Rank Tracker mode) and Web CEO (the desktop version). Continue reading

How To Earn The Trust Of Your Customers Through Social Media

Using social media channels has emerged as one of the most effective strategies for earning and cultivating the trust of customers over web. Most of the businesses believe that the best way to build relationships with their customer is by being at all the places where your customers visit and spend time. However, this is just the beginning of the journey as there is a lot more that you have to do in order to develop a mutually beneficial relationship with your customers. Having an online presence over major social channels is just not enough.

Whether it is in real life or the online world, strong relationships can only be developed by earning the trust of others. The breed of online users is a very skeptical one and they do not trust easily. Earning their trust is a little tricky and requires proper efforts. The bottom line to earn their trust is by communicating with them and responding them in a proper way. Mentioned below are 4 steps that will help you in earning and strengthening the trust of your online visitors. Continue reading

Bing Implements Pagination Attributes for Multiple-Page Content and Clustered Pages

Take a look at the search engine results pages, forums, personal blogs, and discussion boards. At the bottom of the page are icons or buttons directing readers/viewers to the next and previous pages of the search engine results, forums, blog posts, and discussion threads. These buttons are pagination tags or often referred to as the ref=”prev” and ref=”next” attributes.

You might think that this is nothing new at all but actually, these were only implemented by Google in September 2011; and now Bing follows suit.


Caption: The “Prev” and “Next” functions of the pagination tags, ref=”prev” and ref=”next”.

Bing recommends that these attributes be used for web pages whose contents are too long, they need to be split into multiple pages for aesthetics’ sake. This is frequently done in health and beauty websites wherein each step of how-to articles or each item in a skin-care regimen article are given their own individual pages.

This can also be done in news feeds, blog rolls, and other similar sites should the administrators want their readers to view articles/web pages in a particular sequence. A news blog, for example, is likely to sequence its published articles from most recent to the oldest. Continue reading